TriStar Motorsports and NASCAR Driver Blake Koch Team up with Hip-Hop Star Flo Rida to Promote New Celsius(R) Pre-Workout Supplement

BOCA RATON, FL / ACCESSWIRE / November 10, 2014 / Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius(R) the world’s first Negative Calorie beverage backed by clinical science, is pleased to announce that TriStar Motorsports and NASCAR driver Blake Koch are teaming up with award winning international superstar, Flo Rida to support the launch of the new pre-workout supplement, Flo Fusion.

On November 15th, Blake will be driving the TriStar Motorsports No. 44 Celsius Flo Fusion Camry at the Homestead-Miami Nationwide Championship race located in Miami, Florida. Flo Rida will also be a special guest of NASCAR, partaking in prerace activities with Blake and the TriStar Motorsports No. 44 Celsius Flo Fusion race team, as well as serve as the Honorary Starter for the Ford EcoBoost 300.

“We are thrilled and honored by the opportunity to work with Flo Rida and Blake Koch in hopes of encouraging consumers to incorporate Celsius and Flo Fusion into their daily active lifestyles” said Gerry David, CEO of Celsius Holdings. “To have Blake driving the Flo Fusion car and Flo Rida participating as the honorary starter of the race, it takes Celsius to a whole new level. All eyes will be on Flo Rida on stage with the NASCAR drivers, providing the opportunity to engage new sets of fans and bring additional awareness to the Celsius brand.”

Using the same formula as your favorite Celsius products, Flo Fusion is powered by the scientifically-tested calorie-burning MetaPlus(R) formula that is clinically proven to burn fat, enhance metabolism and burn 100 calories or more with every serving.

Blake Koch and Flo Rida will also be joined at the race by the winners of their recent nationwide contests: Flo Rida’s “Meet Me in Miami” contest and Blake Koch’s “#BKChallenge” contest, that were coordinated in conjunction with Celsius to inspire fans to accelerate their weight loss by incorporating Celsius into their daily routine.

“I am so excited to be working with Flo Rida and the Celsius team on promoting the Flo Fusion Pre-Workout powder at Homestead-Miami Speedway,” said Koch. “As an avid athlete, I love starting my workout off with Flo Fusion, and it will be an honor to represent this company at one of my favorite tracks.” Koch has four previous starts at Homestead-Miami Speedway in the NASCAR Nationwide Series. Last year the West Palm Beach native qualified on the outside pole and was one position away from capturing his first top-10 NNS finish.

Be sure to tune in to the NASCAR Nationwide Series season finale at Homestead-Miami Speedway on November 15th at 4:30PM/ET, with LIVE coverage on ESPN2, MRN and Sirius XM radio Channel 90.

Celsius is the world’s first and only negative calorie drink. Backed by multiple clinical studies, drinking Celsius before exercise has been proven to help burn up to 100 calories and more per serving, boost metabolism, reduce body fat, increase endurance and provides lasting clean energy. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (CELH) is a science-based functional beverage company, founded in April 2004 to launch the world’s first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius(R) negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

About TriStar Motorsports NC, LLC:

TriStar Motorsports NC, LLC currently fields Toyota Camry’s in the NASCAR Nationwide Series for Mike Bliss, Jeff Green, Hal Martin, Eric McClure and Blake Koch. Located in Mooresville, North Carolina, TriStar Motorsports has competed in NASCAR’s Sprint Cup and Nationwide Series since 1989; fielding cars for some of NASCAR’s premier drivers including Bobby Hamilton, Greg Sacks, Phil Parsons, Mike Wallace, Jason Leffler, Reed Sorenson, Tony Raines, Kevin Lepage and others. To find out more information about TriStar Motorsports please visit www.tristarmotorsportsnc.com, like us on Facebook and follow us on Twitter.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

CONTACT:

5W Public Relations
Jacolyn Gleason
(646) 763-8878
jgleason@5wpr.com

SOURCE: Celsius Holdings, Inc.