Strong Arm Management Taps D3M Licensing Group to Serve as Global Licensing Agent for International Multi-Platinum Artist Flo Rida

Flo Rida Brand to Expand into Apparel, Accessories, Health & Fitness, Consumer Electronics and more

MIAMI, Florida – June 1, 2013 – Strong Arm Management has signed a deal with D3M Licensing Group (D3M), granting the company global rights for licensing and endorsements for Flo Rida, recently named a Billboard Top 100 Artist for 2013 and the biggest selling digital hip hop artist in the world.  Strong Arm, a management company founded by Lee Prince, is home to Flo Rida and emerging stars like StayC, Tyler Medeiros, Whyl Chyl, Team Phlyte and more.  D3M will leverage its powerful network to extend the global Flo Rida brand into key categories, including apparel, accessories, health and fitness, consumer electronics, music-related products and more.  The team is also negotiating endorsement deals with brands looking to reach Flo Rida’s millions of fans around the world.

D3M offers a unique combination of manufacturing, retail, branding, licensing, product placement, promotion and TV production expertise. “We have engaged D3M Licensing Group to infuse Flo Rida’s brand with their innovative ideas and ability to create collaborations with diverse brands,” said Lee Prince, Strong Arm Management founder.

In 2013 alone, Flo Rida was contracted to perform at corporate venues for Samsung (Smart TV and mobile phones), Coca-Cola, T-Mobile and BlackBerry.  He currently has a deal in place with Beamz Interactive, an interactive music product and technology company, to produce a series of Flo Rida products; and in tandem with D3M to create unique brand experiences at retail and beyond using the latest FuelAR (augmented reality) technology; and is in talks with major brands across consumer products categories.

“Flo Rida unites millions of fans all around the world with his music and he’s become a true international sensation,” said Marlo Gold, president, D3M Licensing Group.  “Beyond the music, Flo Rida is an altruist, a health and fitness enthusiast, a gadget guru and a big time sports fan.”

An award-winning singer-songwriter and producer, Flo Rida has collaborated with renowned artists, including T-Pain, Kesha, David Guetta, Jennifer Lopez, LMFAO, Calvin Harris, Sia, and Olly Murs, crossing musical genres and creating international chart-topping hits.  Among his most popular songs are “Low,” “Right Round,” “Club Can’t Handle Me,” “Good Feeling,” “Whistle,” and “Wild Ones (feat. Sia).”  Flo Rida’s fourth album “Wild Ones” was released in 2012 and he’s currently working on his fifth album.

Known for his feel-good upbeat jams, Flo Rida’s music has been featured in films, TV shows, advertisements, and even video games.   His recent performances at the 2013 NCAA Big Dance Concert Series, Rolling Stone LIVE Super Bowl XLVII party, Dick Clark’s New Year’s Rockin’ Eve 2013, and the 2012 Macy’s Thanksgiving Day Parade got the party started for tens of millions of fans.

Flo Rida by the numbers:

• 75+ million combined singles sold worldwide

• 10+ million single sales to date on the “Wild Ones” album

• Nearly 635 million views on YouTube

• Nearly 35 million page views on Myspace

• 12+ million ‘Likes’ on Facebook

• 2+ million Twitter followers

• 71,0000 followers on Instagram

Outside of the music industry, Flo Rida is committed to a number of good causes in his home state of Florida, from which he derives his stage name, and around the country.  He is founder of Big Dreams For Kids Foundation and co-founder of the Florida Youth Football League, a non-profit organization dedicated to utilizing recreational and competitive team sports as the vehicle to instill the importance of education, humility, assertiveness and integrity in young athletes. Flo Rida is also a big supporter of breast cancer awareness, working with Think Pink Rocks to raise significant funding and awareness about the importance of testing for early detection.

In his free time, Flo Rida is a health and fitness buff and big time sports fan.  Believing that staying fit and healthy is a crucial part of life, Flo Rida stays fit through a combination of weightlifting, stretching and plyometrics (jump training) with grueling boxing drills.  He appeared on the cover of Muscle & Fitness magazine in June 2012 and has a gym opening in Miami this year called Flo Fit. A loyal supporter of his home teams, when Flo Rida is in town he attends Miami Dolphins and Miami Heat games, and he also enjoys a variety of professional and recreational sports.

About Strong Arm Management

Strong Arm Management is a full service Entertainment Management Company providing conventional representation and unique opportunities for musicians, vocalists, filmmakers, writers, producers, athletic programs and more. Founded by Lee Prince, Strong Arm Management has set out to manage artists spanning many genres and artists currently signed to the management company include multi-platinum selling recording artist, philanthropist and entrepreneur Flo Rida, Hip-Hop newcomer Whyl Chyl, Recording Group on the verge Team Phlyte, Canadian Pop Sensation Tyler Medeiros and emerging pop star StayC.

About D3M Licensing Group

D3M Licensing Group (D3M) provides end to end solutions for brands and talent looking to break through the clutter and successfully grow their business.  The company’s unique 360-degree approach to licensing and endorsements offers clients support through every stage of brand extension, from product development and manufacturing, to marketing and brand building, to securing distribution and facilitating sell-through.

D3M believes the most successful brand and talent relationships are true partnerships that extend beyond royalties.  The company works closely with clients to develop their business strategy, build strategic partnerships, secure promotional tie-ins, and take their properties worldwide.  D3M leverages its powerful network to connect clients with key decision-making manufacturers, retailers, marketing and advertising professionals across all consumer product categories.  The company also engages consumers through innovative marketing, social media and emerging technologies, unique brand experiences and celebrity interaction.

D3M is managed by an entrepreneurial executive team that brings 20 plus years of experience in all aspects of licensing, from both sides of the aisle.  Their expertise covers wholesaling and manufacturing across toys and video games, apparel and accessories, software and hardware development, and TV production.  D3M principals have successfully developed products and brands for companies such as Hasbro, Mattel, Sony, Microsoft, Nintendo, Disney, Marvel Entertainment, Nickelodeon, HSN, QVC and the NFL.

For more information, please visit www.D3MLicensingGroup.com

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Media Contacts:

For D3M Licensing Group:                                           For Strong Arm Management:

Linda Krebs                                                                         Elora Mason

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