INTERNATIONAL PERFORMER FLO RIDA SIGNS MULTI-YEAR PARTNERSHIP WITH EMPIRE ROCKEFELLER VODKA
Flo Rida to serve as global brand ambassador for Empire Rockefeller Vodka
(September 29, 2015) – International performer and recording artist, Flo Rida, and New York-based Vintage Rockefeller Wine & Spirits Group, today announced a multi-year partnership for the brand to use Flo Rida’s name and likeness in promotional and marketing materials for the company’s Empire Rockefeller Vodka alcoholic beverage. Flo Rida will become Empire Rockefeller Vodka’s global brand ambassador. As part of the deal he will promote Empire Rockefeller Vodka on social media, through personal appearances and inclusion on future music videos.
“Flo Rida, admittedly selective when it comes to alcoholic beverages, took an instant liking to the Empire Rockefeller Vodka brand, which is produced with the finest ingredients. His attraction to Empire Rockefeller Vodka led to the creation of an arrangement with Vintage Rockefeller that also includes sponsorship of five cities as well as inclusion of Empire Vodka for use backstage & in VIP areas during Flo Rida’s upcoming tour”, stated Marlo Gold, CEO of D3M Licensing Group.
“I am extremely excited to partner with such a sophisticated, innovative brand such as Empire Rockefeller Vodka,” said Flo Rida. “We share the idea that success should be celebrated with class, elegance and refinement, and that you should live your life to the fullest”.
Flo Rida, a native of Carol City, Florida, has been able to accomplish the unimaginable by transitioning from a rap artist to a worldwide phenomenon capturing the attention and interest of fans of pop, hip-hop and club music. He has sold more than 90 million singles across the world and recently released his fifth album, “My House,” in April 2015 with many chart topping singles, including “G.D.F.R.”
“We are thrilled that Flo Rida will be taking an active role with Empire Rockefeller Vodka,” said Steve Goldberg, President and Chief Executive Officer of Vintage Rockefeller. “As a company that strives to be luxurious and maintains the highest degree of quality, we believe we found the perfect fit with Flo Rida – Vintage Rockefeller is incredibly excited to have him as the global ambassador of our brand.”
Empire Rockefeller Vodka is a brand wholly owned by the Vintage Rockefeller Wine & Spirits Group Corporation headquartered in Freeport, New York. Vintage Rockefeller integrates class, elegance and refinement in its #liverockefeller branding attached to products, which include F. Rockefeller and Sons Champagne 2004 Vintage Brut; Signature Rockefeller Cognac VS, VSOP, and XO; and Empire Rockefeller Vodka. Please visit www.vintagerockefeller.com – the company’s website,https://www.facebook.com/VintageRockefeller for Empire Rockefeller Vodka’s official Facebook page and www.instagram.com/rockefellervodka/ for Empire Rockefeller Vodka’s official Instagram page.
Flo Rida works in collaboration with Marlo Gold, CEO of D3M Licensing Group, LLC. For media inquiries, please contact Darren Heitner, firstname.lastname@example.org or Marlo Gold, email@example.com